When looking for UGC jobs, Twitter is often the go-to for new creators. We’ve all been there: that 8am refresh of #UGCjob, scrambling to drop the link to your portfolio along with 302 other creators.
Been there, done that, looking for a more effective way to land brand work in the UGC space.
With that being said, Twitter can still be a great place to get work.
Get it right, and it can be a powerful platform to attract inbound opportunities. In this post, we will explore how top creators are landing deals on Twitter by treating their accounts like a funnel.
With a three-step process—Attracting Attention, Generating Interest, and Converting to Leads — creators can optimize their Twitter presence and increase their chances of securing valuable partnerships.
Let’s dive in.
How To Optimize Your Profile on Twitter for UGC
Before you do anything, you’re going to want to make sure your Twitter profile is optimized for brands to find you.
In your name, ensure you have UGC Creator, and similarly, make sure your Twitter bio will land you in searches. If you create Travel UGC, add it in. If you specialize in direct response ads, say that.
Keep it succinct and tell brands what you can offer them. You want to elude to your knowledge, so don’t just say you can offer them aesthetic content, reference increase ROAS, or ROI. Tech talk. Include a CTA, and point towards your website or email address.
Your header should not be an aesthetic Canva creation: it should serve a purpose. Include a compilation of screenshots of your work, or results, but make sure you’re using that valuable square footage. Helena, The UGC Oracle, offers the perfect example. She also coaches creators so has an account that straddles two target markets, but does it well. Her profile looks like one of a reputable creator that brands can trust.
You should use your Twitter to optimize your reputability in the space, so now that we have an optimized profile, how do we that?
Step 1: Attracting Attention
The first step to landing inbounds from Twitter is to generate attention.
To achieve this, it is crucial to post your work consistently. An effective way to streamline this process is by using a tool like Repurpose IO, which allows you to automatically repost your content from one platform to another. For instance, you can set up Repurpose to automatically post your TikToks to Twitter, making it easier to showcase your examples.
Moreover, Repurpose can be configured to post specific videos based on hashtags, ensuring that only relevant content reaches your Twitter audience.
Best case scenario, you post these manually and add a narative about why you made a certain creative decision or why you took a certain approach, and the results it generated for the client.
I’ve worked with beHuman agency on numerous different creatives for Wild over the past few months producing consistent stats like this:
— Em Garnett | CSM (@Emgarnett) January 20, 2023
🤳37% TSR
💸1.54 ROAS
📊CPC = 25% cheaper & CPA = 22% cheaper
And content like this:
If your brand wants thumb stopping content, let’s chat! pic.twitter.com/rXe7FtpiP9
If you’re engaging in the UGC community, you’ll naturally pick up a following from UGC creators who will engage with this content. It’s not brands, but you shouldn’t expect a CMO from an eCommerce brand to engage with you on social. They’ll observe silently, grab your email and get in touch behind the scenes if you’re doing the right things.
Step 2: Generating Interest
Once you have started posting your work consistently, brands may begin to take notice. Or not. It depends whether or not your work is good.
The next step is to capture their interest. Put yourself in their shoes and consider what they are looking for. They want to see more of your work and the results.
To cater to their needs, leverage pinned posts on Twitter.
There are two types of videos you should consider posting: an “About Me” video or a thread of your UGC examples. Both can be effective, I’d personally go for the prior and edit in some examples of content, but it is completely down to personal preference.
Check out creators like Tran and Sheridan for inspiration on crafting compelling pinned video posts.
Step 3: Converting to Leads
When a brand clicks on your profile and watches your videos, you have their attention.
Now it’s time to make it easy for them to reach out to you.
Ensure that your contact information, such as your email address, is easily accessible in your bio.
Make your portfolio readily available for them to explore. Additionally, keep your direct messages (DMs) open, as this allows brands to initiate conversations with you directly. By simplifying the process of contacting you, you increase the likelihood of converting interested brands into valuable leads.
Remove the friction, and watch the inbounds roll in.
So, to summarise:
✅ Consistently post your work with results.
✅ Optimize your profile with pinned videos that showcase your “About Me” and UGC examples.
✅ Make it easy for brands to contact you by providing clear next steps: keeping your DMs open, and ensuring your email is easily accessible.
By implementing these strategies, you can enhance your visibility and increase your chances of securing opportunities. Happy tweeting!
