If you’re looking for an influencer database–you’ve come to the right place! I’ve rounded up 10 options for you to check out–complete with pros, cons, and as much information on pricing as I could find.
Plus, I did some extra digging and came up with alternatives if you still can’t find one that’s right for you!
Hopefully, you’ll walk away from this article with a good idea of what influencer and media database you want to use for your brand–that’s the goal, anyway!
Oh, and if you’re a regular reader of this blog, check the alternatives section at the end. I’ll talk about places YOU can apply to work with brands!
Top social influencer databases in 2024
For this article, I’m going to keep it simple. No explaining what influencer databases are or why you might need one. I’m sure you’ve heard of them already. So, let’s get to it!
Modash
Modash is an expansive database with integrations for payments, campaign tracking, influencer vetting, and more.
Advantages
- 250M+ influencer profiles in their database (yep, that’s a lot!)
- Audience insights are available for each profile.
- Campaign tracking options are available.
- Influencer payment processing solutions are built in.
- Contact details for influencers on Instagram, TikTok, and YouTube are included.
Disadvantages
- Capped starting plans. There are strict limits on how many contact details you can find or export at their lower price points.
- Unclear and potentially inaccurate data sources (they find all of their information publicly, on the web)
- Redundant profiles, per reviews on their site. Hopefully, this will get fixed at some point.
Modash pricing
Modash pricing starts at $120/month for the most basic plan, but its features are limited. The most popular plan is billed at $299/month.
StoryClash
StoryClash uses AI to help you sort through creators and find ones who look like your favorites faster.
Advantages
- Allows you to check influencer’s previous collabs with other brands.
- Gives you audience insights for each influencer: gender split, age groups, and location.
- Has advanced filters available for things like gender, age, engagement rate, and more.
- Includes influencer reporting– you can track posts and import them into your reports.
- Has CRM available, too.
Disadvantages
- Yearly pricing and contracts. There are no monthly options.
- Content is sourced from publicly available data– so again, I’m not sure how accurate any of it is.
- Irrelevant and inaccurate search results, per some customer reviews. This may be due to user error or a need to improve their AI, but it’s worth knowing.
StoryClash pricing
StoryClash starts at $999/month, and you’re locked into a contract for a minimum of one year. Make sure you have some cash ready to spend!
Grin
Grin strives to be a one-stop shop for all of your influencer marketing database needs, with tools to help you discover influencers, manage campaigns, and pay.
Advantages:
- 10M+ influencer profiles are available to recruit.
- Advanced search filters for things like gender, age group, and engagement rate.
- End-to-end management tools to help you discover, recruit, communicate, and track ROI.
- Some gifted collaborations are available.
- There’s a learning center for beginners.
- Users receive 24/7 support from their team.
Disadvantages
- A high price tag–it’s hard to justify the cost, especially for small and medium-sized companies.
- Ongoing reported bugs from their customers for some of their features.
- Potentially inaccurate data–once again, their metrics come from publicly available information.
Grin pricing
Grin starts at $999/month, and there’s no free trial available at the time of this writing.
Collabstr
Collabstr has an appealing aesthetic and upfront pricing from influencers in all kinds of niches.
Advantages
- You can search for influencers for free! (Just know that the free search is limited, and it will prompt you to start a paid subscription).
- Influencers have been vetted by their team.
- Communicate directly with influencers via their platform.
- They provide an integrated and protected payment system.
- You have access to influencers from Instagram, YouTube, TikTok and Pinterest.
Disadvantages
- A smaller number of influencers than other platforms. Since influencers opt-in to this platform, their pool is going to be smaller, and we couldn’t find any information on this on their website.
- Unclear practices surrounding metrics and audience insights. We’re not sure what information they share about their influencers or where they get their data.
Collabstr pricing
I’m not sure what their pricing is because it’s not showcased on their website. However, I found one of their old blog posts with a few deets:
- First, they charge a 10% transaction fee for each collaboration you do with one of their influencers.
- Second, if you want fixed pricing, the blog post said that this starts at $299/month, and it doesn’t include payments to influencers or licensing fees.
So–take it with a grain of salt because I’m not sure how up-to-date that information is. But it should give you a nice starting place for how much Collabstr charges.
inBeat
inBeat focuses on helping brands find nano or micro-influencers on Instagram and TikTok.
Advantages
- A large database with millions of influencers and UGC content creators.
- The ability to search and find lookalike influencers–which makes the influencer discovery process way simpler.
- Features that allow you to export contact information quickly and easily.
Disadvantages
- They’re basic in terms of features for Instagram and TikTok influencer databases–especially compared to the others featured in this article.
- It requires you to export emails, which means you’ll need to pay for other tools if you want to scale.
- Limited to nano and micro-influencers on TikTok and Instagram.
- Ends up being quite expensive for what it does–especially after you consider that you’ll need to add software fees, influencer fees, and licensing fees on top of whatever you spend on inBeat.
inBeat pricing
Their pricing starts at $200/month, but it’s limited to 15 searches. If you want unlimited searches, you have to pay more.
HypeAuditor
HypeAuditor takes a data-first approach to influencer marketing and discovery.
Advantages
- One of the largest databases I’ve ever seen–more than 100M influencers available!
- A robust set of features are available to manage the process end-to-end. You can discover, recruit, track, and pay influencers all in one place.
- You can conduct competitor analysis and see what your competitors are doing in terms of Influencer Marketing.
- Multiple social networks are available–even X or Twitch!
- Tons of resources and free tools available for your brand.
Disadvantages
- Even though they hype up their data, they’re drawing it from publicly available sources, which should give you pause. It’s just impossible to tell how accurate it is.
- There’s no way to know for sure how much they cost–nothing on their website says.
- I’m also not sure if they offer free trials, which would enable you to check them out before committing to an unspecified subscription fee.
HypeAuditor pricing
From public sources, I found that their pricing starts at $399/month–but that’s all the info I have. I don’t know what features are included or how limited their starter plan is. I’m also not sure if that’s for a monthly commitment or a longer contract.
Lefty
Lefty is made for brands who want to scale their influencer marketing programs, with a dashboard featuring analytics and a host of other features.
Advantages
- Extra features compared to other mentions in this article. For example, they have influencer casting tools and influencer marketing competitor analysis.
- They also have social commerce tools, which allow you to turn influencers into affiliates.
Disadvantages
- It’s unclear how many influencers are in their database.
- They don’t have a *ton* of differentiators compared to the other TikTok and Instagram influencer databases on this list.
- Their pricing is unclear (only available on request)
Lefty pricing
According to Influencer Marketing Hub, their pricing starts at $660/month. However, you’d need to check this with the Lefty team if you’re interested in working with them.
I’m also not sure if they have a free trial available–you might want to ask about that, too.
Aspire
Aspire drives word-of-mouth commerce–so that means they have solutions for influencer marketing, UGC, reviews, and more.
Advantages
- They have a robust set of features available–literally anything your marketing heart desires.
- You can find affiliate tools, including tracking links.
- They integrate with Meta, which makes influencer whitelisting possible.
- You can track sales and ROI from influencers.
Disadvantages
- Honestly, this tool looks like it’s built for pretty large enterprises that want to manage multiple marketing channels (like affiliates or influencers) all in one place.
- Pricing isn’t listed, but from the features listed, I can tell you that it’s going to be HIGH.
Aspire pricing
Aspire’s pricing is only available upon request, and I couldn’t find any accurate public data on it. If you’re curious, you’ll have to book a demo with them to find out.
TRIBE Group
Shocker: TRIBE is not an influencer database. It’s a combination of self-serve influencer platform and agency, helping brands connect directly with the influencers who’ve opted into TRIBE.
Advantages
- You can find both influencers and content creators on this platform.
- All the influencers have opted in and have been vetted by their team!
- They have around 80,000 opted-in influencers.
- Creators apply to work on your campaigns (Hence, it’s not a database)
- They have lots of resources and assistance available for campaigns.
Disadvantages
- Their pricing can be expensive and confusing–more on that in a minute.
- It’s not clear where their influencers are from, so you may not be able to find one that meets your needs.
- I’m also not sure what kinds of influencers they have on their platform–Nano? Micro? Macro? How many of each?
TRIBE Group pricing
Okay, here’s what I meant when I said it’s confusing:
Their pricing ends up being super expensive. For the Tribe PLUS campaigns, they only do pricing on request, which is tailored to your brand. This runs in the thousands of dollars.
If you *don’t* go with PLUS, their regular plans charge an extra 30% margin on all of your campaign spend. So if you spend $10,000 on a campaign, Tribe’s fee will be $3,000. Yikes.
So my advice is: Check with them on their fee structure before you buy, okay? It might not be worth it.
Upfluence
Upfluence sees itself as “more” than an influencer marketing platform–it helps you build your brand through partnerships, turning creators into revenue.
Advantages
- They have automations available for finding and contacting influencers (the contacting part is especially important!)
- There are tons of reporting and analytics capabilities.
- They have a large database of over 30M influencers
- You can find some interesting tools on their website–although I’m not sure how effective it is, they have a tool that allows you to capture influencers when they visit your website.
Disadvantages
- Honestly, there aren’t a lot of differentiators compared with other influencer databases–which seems to be the problem with most of these websites.
- Their pricing is unclear, but I’m pretty sure it’ll be tailored for enterprise customers, considering their product offering and branding.
Upfluence pricing
I couldn’t find accurate public data on their pricing, so you’ll have to talk to them if you want to find out! I did, however, discover that they don’t have a free trial available.
Are there any better alternatives to influencer databases?
Okay, so after analyzing each of the social media influencer databases above, I had a lightbulb moment 💡
Except for TRIBE Group (and potentially Collabstr), all of these databases offer the exact same features and get their information from the same public sources.
When you strip away the marketing and branding, there’s no real difference between most of them.
Plus, they all seem to be trying to reach the enterprise segment of the market. There’s no free influencer database or even an inexpensive influencer database.
So I did some more digging and found a couple of solutions that are a better fit for non-enterprise customers. Let’s talk about them.
Social Cat
Social Cat is NOT an influencer database (which is good, considering I’m covering them as an alternative to influencer databases). Instead, their influencers opt in themselves, which means they basically create accounts for themselves, and the Social Cat team approves or rejects them based on internal criteria.
Advantages
- All of their influencers opt in, and each one is manually vetted by their team.
- Their metrics and data come from Meta or TikTok directly, so they’re accurate. This is HUGE and something none of the influencer databases on my list have.
- You can search for influencers, invite them to your campaigns, communicate with them, draft contracts, receive content… It’s an end-to-end platform.
- Influencers come to you, or you can do influencer outreach using their internal messaging system (no more ending up in spam or unread)
- They have friendly pricing.
- You can do paid, gifted, or affiliate campaigns–your choice.
- There’s also a “cancel anytime” policy, so no contracts.
- Licensing is included.
Honestly, there’s not a lot more you can ask from an influencer platform– unless you’re looking for an influencer agency, which is an entirely different (and much more expensive) discussion.
Social Cat pricing
Social Cat’s pricing starts at $99/month, but if you want their premium plan, it taps out at $299/month. That’s much more reasonable than most of the influencer databases we’ve looked at in this article, and you don’t have to pay extra for licensing.
Clip
Clip doesn’t deal with influencers at all–but I had to include it because I’m a softie for UGC (I mean, what did you expect?).
Clip is a UGC platform, and since many brands just work with influencers because they need UGC, I thought it was worth including.
Advantages
- You can get affordable UGC without the hassle of finding influencers.
- Clip’s pricing is more affordable than influencer platforms, and the quality of the videos is just as high.
- All videos come fully licensed.
- They have a ton of use cases and other resources–like examples from the thousands of creators on their platform, plus video examples and more!
Clip is similar to TRIBE Group and Social Cat in that the creators will come to you–but with Clip, there are no extra influencer fees (they pay the creators!), and you’re just there to get authentic UGC.
What will you choose?
If you need an influencer database, don’t worry; essentially, they’re all the same product. Pick the one you like best, and it’ll be a good decision.
Just don’t get locked into a yearly contract if you can avoid it. 🙂
This advice, of course, really only applies to enterprise-level brands. If your brand is smaller, I recommend checking out one of the other solutions I found for you!
And, of course, whatever you choose– do your research before committing. Book demos. Take a free trial to test it out. Check the reviews.
After all, influencer and UGC marketing has the potential to make a HUGE difference for your brand. Make sure you’re choosing the tools that are best equipped to help you increase revenue.
