Huel is everywhere right now in the world of meal replacement.
They present a comprehensive range of meal replacement products that are not only convenient but also densely packed with essential nutrition. Be it a quick shake or a nutritious snack bar, Huel’s options simplify the task of maintaining a balanced diet.
In a world where making the right dietary choices can often be a complex task, Huel comes to the rescue with a practical and convenient solution. At the heart of Huel’s mission is a dedication to delivering complete and sustainable nutrition, ensuring individuals have access to essential nutrients even when life gets busy.
✔ What They Are Looking For
〰️Huel needs content that can appeal to those who have a passion for health and a busy lifestyle. What does this mean to you?
〰️ Content that can effectively convey it’s role in promoting health and supporting fitness journeys.
〰️ Huel’s dedication to sustainability extends to all aspects of their brand. If you can passionately communicate the importance of eco-conscious nutrition and Huel’s role in this endeavor, you’re a perfect fit.
✔ What They Are Not Looking For
〰️ Content that overlooks the real USP of the products. X amount of protein is great, sure, but the real benefit is saving time whilst maintaining optimal nutrition. No time to cook a chicken? No problem.
〰️ Before and after style content. Huel isn’t a weight loss solution – it’s about optimising performance and health.
💻 Current Creative: Huel’s current creative content revolves around showcasing the nutritional benefits and practicality of their products – DITL style content, busy folks trying to fit in nutrition etc. You can get an idea as to their current offerings in their ads library, but you can expect to see content that highlights how Huel simplifies and enriches daily nutrition.
👣 Contact: Bill Weiss, Chief Marketing Officer Email: [email protected]
FYI: I’d definitely look for a content a little further down the food chain than Bill, but use his email format as a starting point and get on LinkedIn Sales Navigator to find those that report to him.
