PetLab Co is a company that specializes in producing and selling various products for pets, particularly for cats and dogs. The company offers a range of pet supplies, treats, supplements, and chews aimed at promoting the health and well-being of pets.
Some of their products include probiotic chews, joint care chews, dental sticks, and more.
The company’s website, as you provided, showcases their products and emphasizes their commitment to providing high-quality ingredients sourced from both the USA and globally. They highlight their emphasis on research, quality, and their aspiration to offer the best care for pets, they even work with vets to ensure everything is top notch.
✔ What They Are Looking For
〰️ Strong hooks that will get the target market to stop scrolling: one USP is that it enables you to drink more water, so there’s a lot that can be done there. eg ‘Unlike normal mouthwashes, they actually kill the bacteria that makes your breath smell, rather than just getting rid of the smell’.
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✘ What They Aren’t Looking For
〰️ New UGC creators who create pretty content. They are well versed in direct response ads and need expert content that can convert.
👣 Point Of Contact: Max Leach, Head of Creative & Digital Content
💻 Current Creative: PetLab Co are currently running 510 ads across Meta. They test a lot, and follow a very typical direct response formula for all of them. If you’re pitching, be sure to have gone through these as you may be pitching something they already running word for word.