Pattern Haircare is a haircare brand that was founded by Tracee Ellis Ross, an American actress, and entrepreneur. The brand specializes in creating hair products specifically designed for curly, coily, and textured hair types. Pattern Haircare aims to address the unique needs and challenges faced by individuals with natural hair textures.
The product line includes a range of shampoos, conditioners, leave-in treatments, styling creams, and oils. These products are formulated with natural ingredients and are free from sulfates, parabens, phthalates, and other harsh chemicals that can be damaging to textured hair.
One of the distinguishing features of Pattern Haircare is its emphasis on moisture and hydration. Textured hair tends to be dry and prone to breakage, so the brand focuses on providing deep hydration and nourishment to help enhance the natural curl pattern and promote healthy hair growth.
In addition to its product offerings, Pattern also promotes a message of inclusivity and self-acceptance. The brand celebrates the beauty and diversity of natural hair and encourages individuals to embrace and love their unique hair textures.
