The Oodie is a renowned Australian company that specializes in creating oversized wearable blanket hoodies. With a mission to provide unparalleled comfort and warmth, The Oodie has become Australia’s favorite destination for cozy and stylish loungewear. At the heart of The Oodie’s products is their signature wearable blanket hoodie, which is designed to combine the best features of a jumper, blanket, and cloud. The Oodie offers a unique and innovative solution to stay warm and snug all year round. Whether you’re lounging at home, snuggling up on the couch, or even venturing outdoors, The Oodie ensures that you are wrapped in cloud-like softness and luxury.
The Oodie takes pride in the quality and craftsmanship of their products. Each Oodie is carefully made with an ultra-soft flannel fleece exterior and a warm sherpa fleece interior, creating a cocoon of comfort.
From classic solid colors to trendy tie-dye patterns, there’s an Oodie for everyone.
✔ What They Are Looking For
〰️ You’ll have no doubt seen an Oodie ad before: think gifting, shock factor, cosiness. They’ve been in the ad game for a while, so you’ll need to think outside the box to stand out.
〰️ DITL style content/morning routines.
〰️ International creators, 18-35, male and female.
✘ What They Aren’t Looking For
〰️ New UGC creators who create pretty content. They are well versed in direct response ads and need expert content that can convert.
👣 Point Of Contact: Cosima Ferrari, Team Lead Paid Social
💻 Current Creative: Waterdrop are BIG on testing: in the last month they’ve launched 55 different ads worldwide: you can see these here. This offers big opportunity to pitch your skills as a creator as they clearly value UGC, but you need to spend some time working out what you can bring to the table that they don’t already have.