MUDWTR, the pioneering wellness beverage brand, has transformed the way we do mornings. Famed for its flagship product, this brand offers a distinct departure from conventional coffee.
MUD WTR is an innovative coffee substitute carefully crafted from a fusion of organic ingredients, featuring a medley of adaptogenic herbs, mushrooms, and cacao. The essence of MUD\WTR lies in providing a natural source of energy and mental clarity, all while sidestepping the notorious caffeine-induced jitters and crashes.
Beyond mere refreshment, this brand advocates for a holistic approach to well-being, staunchly committed to infusing the vitality of natural and plant-based ingredients into its offerings.
✔ What They Are Looking For
〰️ Content that can authentically showcase a journey to a healthier, more balanced lifestyle with MUD\WTR.
〰️ Content that can reach those who are aligned with plant-based living, MUD\WTR’s natural ingredients and their focus on holistic well-being make for an ideal partnership.
〰️ As we age/stolen from boyfriend concepts. (FYI “As We Age” is a relatable problem that refers to the changes and challenges that come with getting older)
✔ What They Are Not Looking For
〰️ Coffee is good. We don’t want to go too ham with content that negatively portrays caffeine or perpetuates misconceptions.
💻 Current Creative: MUD\WTR’s current creative focuses on highlighting MUD as an alternative to coffee. With 190 different creatives running on Meta, they always changing up the faces of their UGC, striving to showcase the natural energy and mental clarity the product can offer, while balancing the absence of caffeine-related drawbacks.
👣 Contact: Garrett Mullennix, Marketing Manager Email: [email protected]
