Kirk Axley

Max Axley is the founder of The UGC Club. With nearly 10 years of digital marketing experience he set out to create a community that helped UGC creators learn the ropes (without having to spend a penny).

Luna Daily

Luna Daily is the modern girls answer to skincare. They offer a range of skincare products designed to cater to various skin needs, including intimate areas like the vulva. Yes, we just wrote vulva in a job listing. Get with the times. Their products are specifically formulated to balance the microbiome of the skin and the brand aims to connect women of all ages and stages to their bodies and to each other.

Some key USP’s of the brands are:

〰️ Microbiome Balancing Body Care: Luna Daily provides products that are meant to support and balance the skin’s microbiome, which refers to the community of microorganisms that naturally reside on the skin’s surface.

〰️ Dermatologist & Gynecologist Collaboration: The products are made in collaboration with dermatologists and gynecologists, indicating a focus on ensuring the products are safe and effective for both skincare and intimate care purposes.

〰️ pH Balanced: The products are pH balanced, which is important for maintaining the natural acidic environment of the skin, especially for sensitive areas.

〰️ Vegan and Natural Ingredients: Luna Daily products use only natural and necessary ingredients. They promote a vegan approach, indicating that their products do not contain animal-derived ingredients. The products are also 100% recyclable, reflecting a commitment to environmental sustainability.

✔ What They Are Looking For

〰️ Luna Daily is empowering, and need creators with a strong and compelling voice.

〰️Inclusivity: Content creators who promote body positivity and inclusivity in their work align perfectly with Luna Daily’s vision. Do you represent a minority/underrepresented skin type in their marketing that you could fill?

〰️ Luna Daily values honest conversations and breaking taboos. Pitch content that candidly discusses topics related to intimate care.

〰️ US based creators, 18-35, female.

✘ What They Aren’t Looking For

〰️ Medical Claims: Luna Daily is all about skincare and well-being, but they steer clear of medical claims. Avoid making medical assertions or implying that their products can treat medical conditions.

〰️Insensitivity: We open conversations, but they don’t tolerate insensitivity or offensive content. Approach sensitive topics with care and respect.

💻 Extra Thoughts: Given the collaboration with experts in dermatology and gynecology, content is perfectly places for greenscreen style ads to showcase the credibility. Social proof is the way forward here!

Luna Daily is all about embracing the natural beauty of women and fostering a sense of community. If you think you can create content that uplifts and empowers, Luna Daily wants to collaborate with you!

👣 Contact: Hannah, Rowe Head of Marketing Email: [email protected]

Woof

Woof produces dog products, particularly innovative and durable toys for dogs, with the Pupsicle being a prominent product in their lineup. The Pupsicle is designed to hold dog treats or snacks inside, which are then gradually dispensed as your dog plays with and interacts with the toy. It’s a long-lasting, durable, and interactive toy that aims to provide mental stimulation and entertainment for your furry friend.

The main features and benefits of the Woof Pupsicle include:

〰️ Long Lasting: The Pupsicle is designed to keep dogs engaged for a significant amount of time, typically around 20 to 40 minutes per use.

〰️ Easy to Clean: The toy is designed to be easy to open and rinse, making it convenient for cleaning after playtime.

〰️ Safer Than Bones: Unlike traditional bones, the Pupsicle doesn’t pose a risk of splintering or choking hazards, making it a safer option for your dog to enjoy.

〰️ Saves Money: The Pupsicle aims to save you money by providing a durable alternative to costly dog chews that might need frequent replacement.

✔ What They Are Looking For

〰️ Authentic looking content that showcases the sheer delight from dogs. Your mission is to bring out the joy and laughter in every canine.

〰️ Long-Lasting Love: Convey the idea that the Pupsicle is the toy that keeps on giving. Highlight its long-lasting appeal and how it can keep dogs engaged for a significant amount of time, typically around 20 to 40 minutes per use.

〰️ Safe and Sound: Woof values safety, and they’re keen to work with creators who can emphasize the peace of mind the Pupsicle brings for concerned owners. It’s a safer alternative to traditional bones and doesn’t splinter or pose choking hazards.

〰️ US based creators, 18-35, male and female.

✘ What They Aren’t Looking For

〰️ Cats. Woof don’t want cat UGC creators (believe it or not).

💻 Current Creative: Woof are currently running 23 ads across Meta, with only a few being UGC. Their current content showcases dogs of all shapes and sizes revealing in the interactive joy of this remarkable toy. Woof’s message is clear: this toy is a long-lasting, and safe option for your dog’s entertainment.

If you’ve got what it takes to bring out the playfulness and excitement in our canine friends and want to make dogs around the world bark for joy, Woof wants to collaborate with you!

👣 Contact: Caleb Walker, Director of Performance Marketing Email: [email protected]

What is ROAS?

ROAS can be a game changer for UGC creators. ROAS measures ad campaign effectiveness, and can be what you need to justify your rates.