In a world where oral care products often raise concerns due to questionable ingredients, RiseWell breathes new life into the industry. They simplify dental care by offering a range of products that are safe, effective, and environmentally responsible.
What distinguishes RiseWell is their unwavering commitment to utilizing premium natural ingredients, renowned for their effectiveness in promoting oral health.
Their products are free from harmful chemicals, underscoring their dedication to providing customers with a safe and trustworthy choice for their oral care needs. The brand is also a staunch advocate for sustainability, using responsible packaging and actively supporting initiatives aimed at reducing plastic waste.
✔ What They Are Looking For
〰️ RiseWell is seeking Problem/Solution style UGC content that can lean into the downfalls of toxic toothpaste.
〰️ Content creators who can highlight RiseWell’s range of children’s toothpaste – kids don’t need to be in the ads, but someone who can speak from a parents POV and do it in a natural way.
〰️ RiseWell’s firm commitment to clean and safe ingredients is a fundamental aspect of their brand. If you can genuinely convey the importance of clean living and the safety of their products, you’re an ideal fit.
✔ What They Are Not Looking For
〰️ Content that overlooks the safe/effective USP of the products. This isn’t just nice-tasting toothpaste, it’s environmentally friendly and takes big steps towards reducing toxicity in oral products.
💻 Current Creative:
Current creative content generally uses Problem & Solution direct response marketing to catch audience’s attention. They emphasize the unique selling point of the product (which is the use of hydroxyapatite instead of fluoride, highlighting its effectiveness and non-toxicity). They’ve 38 different creatives going on Meta at the moment, with not a lot of emphasis on UGC.
👣 Contact: Angie Maersch, Director Of Brand Marketing Email: angie@risewell.com