Manscaped, the frontrunner in men’s grooming and personal care, need fresh faces for the brand.
Specializing in grooming products tailored exclusively for men, this brand is a true game-changer in male self-care. Focused on addressing the unique grooming needs of men, especially when it comes to body hair management and below-the-belt grooming, Manscaped offers a comprehensive range of tools and formulations.
From electric trimmers to razors and skincare products, they’ve got it all, meticulously crafted to ensure both safety and effectiveness in grooming even the most sensitive areas. Add a few innovative and cheeky marketing campaigns and they’re a standout choice for men everywhere.
✔ What They Are Looking For
〰️ Content that can showcase their hero products ahead of the holiday season, perfect gift for A, B and Z consumers.
〰️ Girlfriend/boyfriend content: while the target consumer is men, the target purchaser is often the female of the house.
〰️ Anything out of the box or slightly risqué – if you can up their thumb stop, they’re in.
✔ What They Are Not Looking For
〰️ Generic content looks like every other mens skincare brand. Manscaped are the front runners because they act differently.
〰️ Creative that directly bashes competitors, we’re not about the lawsuit life here.
💻 Current Creative: The UGC creative Manscaped currently on TikTok features a list of three reasons to inspire men to upgrade their luffas. This technique effectively captures the audience’s attention and encourages them to take action. It uses a combination of product review style content while differentiating the product from its competitors. Few interesting points of note: the creator is a female, and the video starts with her in the shower with her partner. So it’s safe to say this isn’t a normal product review. If you can do better, think of a way to one up this one and then get pitching.
👣 Contact: Connor Smith, Marketing Manager Email: connor.smith@manscaped.com
