Lume Cube is the brand that specialises in the creation of small yet powerful LED lighting solutions, It’s carved a niche in the world of photography and videography, offering a portable, high-quality light source that redefines versatility in visual content creation.
Lume Cube’s lights target content creators, photographers, and filmmakers in pursuit of superior lighting solutions, and they need UGC. They’ve now brought out a flex light which offers movable lighting arms which offers more flexibility than a typical ring light – perfect for content creators specifically.
✔ What They Are Looking For
〰️ Content that can showcase Lume Cube lighting solutions for specific industries. We’re talking content creators, photographs, amateur film makers. These ads need to speak directly to the end target user.
〰️ Talk to the USP’s of the lights: easy on the eyes lighting, no cords, no cables, remote controlled and eliminate shadows.
〰️ Before and after content that can demonstrate just how effective the light solutions are.
✔ What They Are Not Looking For
〰️ Generic content that targets everyone: we want to target the few, not the many. Our target audience is distinct and we don’t want to cast the net too wide.
〰️ Creative that directly bashes competitors, we’re not about the lawsuit life here.
💻 Current Creative: Lumecube’s current creative focuses on the negatives of a standard ring light: cheap, unstable and low quality. Their TikTok creative features a variety of talking heads, reviews and a ‘here’s why we’re ditching the unstable ring light‘ type of content. They target content creators specifically, but there isn’t a lot of variety in current ads. There’s loads of opportunity for improvement, and with less than 40 creatives with only 4/5 UGC creators running on Meta and TikTok, they could definitely benefit from new faces.
👣 Contact: Casey Vogt, Marketing Manager Email: casey@lumecube.com
