Function of Beauty redefines personal care with their revolutionary approach to beauty and wellness.
Customers basically take a quiz that collects vital information about their hair texture, structure, scalp condition, and desired outcomes. Using their cutting-edge proprietary algorithm, Function of Beauty then crafts a tailored formulas for shampoo, conditioner, and other haircare essentials.
Function of Beauty’s products stand out for their clean and conscious formulas. They are paraben-free, sulfate-free, cruelty-free, and have undergone rigorous dermatologist testing. The brand offers an array of additional options, including the choice of color, fragrance, and even personalized product names, ensuring that every product is as unique as the individual using it.
But Function of Beauty doesn’t stop at haircare. They’ve expanded their personalized approach to body and skincare, recognizing that beauty and well-being encompass the entire self. Natural, safe ingredients take center stage as they focus on delivering high-quality, effective products that cater to individual needs.
✔ What They Are Looking For
〰️ If you can showcase how their personalized formulations cater to unique beauty and wellness needs, they want to collaborate with you.
〰️ Emphasis on the brand’s commitment to cruelty-free, sulfate-free, paraben-free, and dermatologist-tested products, you’re an ideal fit.
〰️ FoB allows customers to choose additional options like color, fragrance, even names. It goes without saying it’s not a boring brand, so no bland pitches.
✔ What They Are Not Looking For
〰️ Function of Beauty is all about individuality and personalization. They do not endorse content that promotes one-size-fits-all beauty or fails to highlight the uniqueness of their products.
💻 Current Creative: Function of Beauty are currently running over 100 different creatives across Meta, with a hefty reliance on UGC. A quick scroll should give you an idea as to any obvious gaps you can fill.
👣 Contact: Joy Pi, Senior Growth Manager Email: joy.pi@functionofbeauty.com