In recent years, we’ve seen UGC take over TikTok. Or at least, I’ve seen it litter my FYP. My UGC creator tips are broken up only by Blue Ivy videos and true crime, and I’m here for it.
As a new UGC creator, knowing what to do, where to look and how to succeed in a relatively new industry isn’t easy. It takes time, effort, and a whole host of no’s before you get to the yes. Signing with a UGC agency can help. By working with an agency, you can build your brand, increase your exposure, and secure paid work.
In this article, we will explore everything you need to know about UGC agencies and how they can help you find paid work as a UGC content creator.
What is a UGC Agency?
A UGC content creator agency is a company that represents UGC content creators and connects them with brands and businesses looking for authentic and engaging content.
These agencies act as a liaison between the content creator and the brand, negotiating fees, contracts, and terms of the collaboration. These agencies have a deep understanding of the market, and they can help content creators build their brand and reputation, increase their exposure, and secure paid work.
For brands, working with UGC content creator agencies is an effective way to tap into the power of UGC. These agencies have a network of talented content creators who can create engaging and authentic content that resonates with their target audience.
Well-Known UGC Content Creator Agencies
There are several well-known UGC content creator agencies that are making waves in the industry. Some of the most popular ones include:
Whalar – a London-based marketing agency that works with brands like Airbnb, Unilever, and Coca-Cola.
Viral Nation – a content creator agency that works with brands like Amazon, Microsoft, and Disney.
Influencer – a Los Angeles-based influencer agency that works with brands like Airbnb, Sephora, and Walmart.
CreatorIQ – a California-based UGC content creator agency that works with brands like Google, McDonald’s, and Samsung.
These agencies have a proven track record of success, and they have helped countless content creators find paid work and build their brand.
How Do UGC Agencies Work?
The first step to working with a UGC content creator agency is to find the right agency for you. There are several UGC content creator agencies out there, and it’s important to find one that aligns with your goals and values.
Once you have identified a few agencies, you can reach out to them with your portfolio and express your interest in working with them.
If the agency is interested in working with you, they will typically set up an interview to get to know you better and learn more about your creative process. During the interview, the agency will assess your skills and determine whether you are a good fit for their network.
If you are successful, you’ll sign a contract with them. They’ll find work and present brands deals to you, and then take a cut.
Contracts & Compensation
Contracts with UGC content creator agencies vary from agency to agency, but they typically include details such as the scope of work, deliverables, payment terms, and exclusivity clauses.
Some agencies may require you to work exclusively with them, while others may allow you to work with other agencies or brands.
Compensation structures also vary from agency to agency, but most UGC content creator agencies work on a commission basis.
This means that the agency takes a percentage of the fees paid by the brand, and you receive the remaining amount. The commission percentage can vary, but it is typically between 20-30%.
How To Choose The Right UGC
There are several factors to consider when choosing a UGC content creator agency.
Do They Align With Your Values? This can include the types of brands the agency works with, their approach to content creation, and their overall reputation within the industry.
Do They Have A Network? You’re partnering with an agency to get work. What does their professional network look like, and what opportunities can they provide? This can include access to exclusive brand partnerships, creative briefs, and other resources that can help you expand your reach and build your brand.
What’s The Cut? You’ll need to consider the agency’s compensation structure and how it aligns with your financial goals. This can include the commission percentage the agency takes, payment terms, and any exclusivity clauses.
Once you’ve identified a few potential UGC content creator agencies, it’s important to research and vet them thoroughly. This can include reviewing their portfolio, reading reviews and testimonials from other creators, and researching their reputation within the industry.
It’s also a good idea to reach out to other creators who have worked with the agency to get their feedback on their experience. This can provide valuable insight into the agency’s communication style, level of support, and overall effectiveness in securing paid opportunities.
Questions to Ask Before Signing
Before signing on with a UGC content creator agency, it’s important to ask the right questions to ensure that you’re making an informed decision. Some questions to consider include:
What types of brands do you work with?
How do you determine which creators to work with?
What resources and support do you provide to your creators?
What is your commission percentage and payment terms?
Are there any exclusivity clauses in your contracts?
How do you measure the success of your partnerships?
Do I Need An Agency As A UGC Creator?
Asking these questions can help you gain a better understanding of the agency’s approach and whether it aligns with your goals as a UGC content creator.
Short answer, no, you don’t. But they do have their benefits. For creators, working with a UGC content creator agency can provide access to paid opportunities, without the need to spend hours doing cold outreach. By partnering with an agency, creators can receive support with negotiating contracts and setting rates, as well as guidance on how to navigate the sometimes complex world of brand partnerships. Additionally, agencies can provide creators with access to tools and resources that can help them grow their businesses and hone their craft.
But, and it’s a big but, it’s important to have realistic expectations. UGC content creator agencies are not a guarantee of success, and you will still need to work hard to create high-quality content and build your audience.