COSRX is a skincare brand that does things a little differently. They cater for a whole host of diverse skin types and their unique needs, formulating products with skin-friendly ingredients that offer relief to irritated skin. With a focus on efficacy, simplicity, and innovation, the brand has gained a reputation for delivering effective skincare solutions.
COSRX’s product lineup caters to various skin concerns, including acne, blemishes, and the need for brightening and rejuvenation. Sounds like a winner, right?
✔ What They Are Looking For
〰️ User stories that speak to the pain points that come with various skin ailments – could you be the before for acne, dry skin, rosascia, blemishes?
〰️ Authentic skincare content, GRWM, skincare routines, this product changed my life
〰️ Green screen, social proof and scientific backup.
✔ What They Are Not Looking For
〰️ COSRX values transparency. They do not support content that misrepresents the effectiveness of their products or their commitment to innovative and skin-friendly skincare.
〰️ No over-complicating. They need content that simplifies skincare routines and emphasizes the straightforward nature of their products.
👣 Contact: Jihye Kim, Marketing Manager Email: jiyhe.kim@cosrx.kr
